Pedro Alegria
Founder & Innovator Ideator
on behalf of F6S
Communication and Marketing
F6S
About this Course
This module, in the spectrum of Marketing, Communication and Branding, will be focused on creative approaches to content and media, aiming to leverage reach, and promote engagement while conveying relevant and impactful messages to appropriate target audiences.
Covering from theory basics, to international case studies of our experience with companies such as Unilever and FOX, and tools and techniques for creative development, this module will enable participants to obtain applicable knowledge for their own projects and brands.
Learning Objectives and Outcomes
By the end of this lesson, the student will be able to:
• Understand the foundations of Marketing, Branding and Communication Strategy, and develop related key activities resorting to creativity and co-creation;
• Understand the interconnection between the organization’s purpose, USP (unique selling proposition) and brand personality with its Marketing and Communication strategy;
• Understand how to leverage their marketing and communication efforts reach and impact by focusing in their target audiences;
Requirements
A good English-speaking level is required.
Level of teaching
Level of teaching: basic. This course is designed for entrepreneurs who want to leverage the reach, engagement and impact of their Marketing and Communication efforts.
Level of language: English – intermediate.
Course Staff